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Chevrolet to pull out of Europe

General Motors is ‘strengthening’ its ‘European brand strategy’ by pulling Chevrolet out of mainstream markets in Western and Eastern Europe. This is ‘largely due to a challenging business model and the difficult economic situation’ – but does not mean that Chevrolet is set to disappear entirely. On Bing: see pictures of European Chevrolets Find out how much a used Chevrolet costs on Auto Trader Instead, Chevrolet ‘tailor its presence’ by offering only select ‘iconic’ vehicles from the marque’s global portfolio.

Who's Where: Edgar Heinrich appointed Head of Design, BMW Motorrad

Edgar Heinrich, formally Vice President Product Design with Bajaj Auto Ltd, has been appointed Head of Design for BMW Motorrad. He fills the role left by the resignation of David Robb, reportedly following a disagreement with a co-worker. Heinrich will report directly to Adrian van Hooydonk, Senior Vice President BMW Group Design.

How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.